Porsche x Atari
When a car is capable of 0-100kph in 2.8 seconds - straight-line speed tests are the typical ‘go to’. But they don’t get headlines. So we demonstrated the all-electric Porsche Taycan’s impressive performance with a straight-line speed test like no other. A high-speed real-world game of PONG.
2x all-electric Taycans.
1x A.I controlled, geofenced high speed drone.
1x high-speed, real world game of PONG.
The campaign was launched at the 2023 Australian Grand Prix.
Beyond the filmed activation, we created an online version of the game that everyone could play with their very own, digitised and customised Taycan.
Recognition: