KMART CHRISTMAS
We pitched for and won the Kmart business, and brought a new brand platform to life for their 2021 Christmas campaign.
We also expanded moments from the brand ad to talk about key Christmas messages, like extended trading hours.
K LIVE
During the 2020 COVID pandemic, stores were shut in some states and people were afraid to visit the ones that were open. We had to inspire people to get Christmas shopping online, and make up for lost Christmas sales. So we brought the Kmart experience to people in their homes, with this social campaign.