HOW NOT TO DRIVE IN JAPAN
I was sent with TBWA CD Matt Stoddart to TBWA/Hakuhodo in Tokyo, where we worked on the AIG Insurance Rugby World Cup brief. We discovered the insight that foreign rental car drivers cause 400% more accidents than Japanese drivers. With the 2019 Rugby World Cup held in different cities across Japan, international tourists were about to cause chaos on the roads - so we decided to teach them Japan’s unique rules before they ruined the place.
The campaign created worldwide PR - along with the online film earning millions of views.