About

b. 1986, HK.

I’ve been writing and ruminating in advertising agencies for over 17 years. It all started with AWARD School in Brisbane, where I was offered a job halfway through the course.

It wasn’t long before I moved to Melbourne, working at places like Clemenger BBDO Melbourne, Mcann Melbourne, BWM Dentsu, TBWA Melbourne and most recently DDB Melbourne.

Along the way I’ve pretty much worked on most of Australia’s major brands and categories.

My thinking has won plenty of local and international awards, made headlines around the world, as well as feature in the National Gallery of Victoria.

Some career highlights include putting a dollar value on Australia’s creativity using the sharemarket, creating a life size pong game with two Porsches and an A.I. drone, making Arnold Schwarzenegger willingly look like a moron, embedding new words into popular culture, inventing a smell that can increase the value of your home, and being made to spew by Taika Waititi.

I’ve recently moved back to Queensland, the natural breeding ground of Married at First Sight contestants, where I am closer to family and a remarkable amount of Hog’s Breath Cafes.

I'm currently an Associate Creative Director at Khemistry/Growthops, where in a short space of time, the agency has become one of Campaign Brief's 'hottest' creative shops in sub tropical Brisbane.

If you want to talk about ads, ideas, or the demise of Sizzler restaurants, feel free to reach out:

0401 029 606